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Brand Concept
Brand Concepts
Hardening the southern sunshine to bloom in roses.
Each product is treated like a work of art, with the utmost care and attention.
Our unique recipe and rigorous manufacturing method.
Combining cedar forests with in situ organic farming.
Stacked with the most layered and practical floral products, the
Let everyone who tastes it feel the aroma and delicacy of the bloom.
Background Analysis: We hope that the brand can clearly depict the future vision, so that the services and products can be directed towards the same goal.
It also attracts an audience that recognizes this vision and develops a loyal customer base. Getting rid of the old image can easily reduce the value of the brand.
And the future distribution channels are relatively limited. Therefore, the positioning and design are free from the stereotypical image of "traditional agricultural products" and differentiate from similar products.
Product + Contextual appeal, not only to buy the function, but also to buy a "feeling", through the product and service contextualization to strengthen the brand / product consumption and use experience.
Finally, through different business strategies, the brand stickiness of consumers can be enhanced.
Tree roses are different from ordinary roses in that they are more vigorous and bloom abundantly. Logo is not limited to the shape of the rose, in addition to the unique features.
It is more about the brand than the rose. The petals extend outward in three directions, symbolizing vitality and giving the logo a sense of dynamism.
The use of the hexagon is almost limitless, from the shells of turtles, snowflakes and beehives in nature to tiles and screws in mankind,
Large optical telescopes to huge buildings can be seen, so we used the idea of a rose stamen also arranged in a perfect hexagon.
We hope to build the first international fashionable agro-creation brand in Taiwan.